The Crossfit VICE Story

Our founder

Justin Brown

Justin Brown began his love for functional fitness over 10 years ago when he was encouraged by a friend to get out of the local body building gym and try CrossFit. After training at local boxes and around the world, Justin and Michelle saw a need to create a modern, luxury box with strategic programming and quality coaching. His passion for health & fitness has shaped his life. He was hooked immediately by the variety, intensity, and community. This is how V.I.C.E was born standing for Varied, Intense, Community Exercise. Justin is a Doctor of Chiropractic, has a B.S. in Exercise Physiology, 2021 Crossfit Games Masters athlete, former Strength and Conditioning Specialist and has a CrossFit Level 1 Certification. Michelle, founder and owner of, an online platform providing parenting support, is also Crossfit Level certified coach.

Our coaches


CF-L3 Coach/Personal Trainer

Passionate about helping members achieve their CrossFit and Fitness goals. Certified Level 3 CrossFit Trainer Coaching CrossFit since February 2013 Designing and Teaching Gymnastics Clinics since February 2014.


CF-L1 Coach

Adam, 10 year Crossfitter, Wodapalooze competitor and certified CPA. His passions are crossfit, donuts and steaks.


CF-L2 Coach

Jaron is a member of the United States Army Reserve after serving on Active Duty from 2015-2022. He has been training soldiers in physical fitness since 2016 and has used the Military to obtain Level 2 CrossFit certifications. He is passionate about health and wellness and helping individuals achieve their fitness goals and full potential.


CF-L1 Coach

Health and Fitness has always played a big role in Cammie’s life but when she discovered Crossfit in 2014, her perception of fitness changed. “The strength and confidence I experienced inspired me to become a competitor and eventually a Crossfit coach. I have competed in several local competitions and received my L1-Certification in 2018. I want to share my knowledge and experiences as an athlete and fitness professional to help people reach their health and fitness goals.”


CF L1 Coach/Nutrition Coach/Client Manager

Liz is a mom of 3 and has experienced the powerful transformation of nutrition combined with fitness. After a decade of struggling to maintain weight and gain muscle, Liz discovered a plan that completely changed her own body and mind. She was inspired to get certified as a Nutrition Coach and has her Crossfit Level 1 Certification so she can help others discover the power of making eating good simple, fun, and effective and power of exercise.


CF-L2 Coach/Gym Manager

Janel, a passionate competitive 10-year Crossfitter and Weightlifting expert, who loves coaching adults and kids alike.

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